On Immersion

On Immersion

On Immersion

INNOVATION AS SPORT

IMMERSION

 

 

Invent
at the speed
of thought.

Invent
at the speed
of thought.

Invent
at the speed
of thought.

INTRODUCTION

Immersion is the fastest way
to product-market fit.

Immersions are designed for creative leaders to disconnect from their known realities and reconnect to purpose and perspective. From center, we are able to see anew. The process maximizes the speed to learning, enabling interdisciplinary teams to conceive, design and test ideas in dramatically less time than traditional development timelines. The process is industry-agnostic, and adaptable to nearly every kind of business or design problem. 

We bring together your team with the world’s best designers, strategists and builders in an immersive environment to incept and prototype new concepts to market - from software design to service design to brand identity design. Each immersion is custom-tailored and held in extraordinary locations around the world that are optimized for creative collaboration.

RULES FOR IMMERSION

PRINCIPLES OF IMMERSION

Begin where you are.

Always be prepared.

Space informs being.

Reduce the time to try.

Follow first principles.

Begin where you are.

Always be prepared.

Space informs being.

Reduce the time to try.

Follow first principles.

EXPERIENCE

Immersions
unfold in
three quick phases:

01

Discovery & Architecture

01

Discovery & Architecture

3-6 WEEKS

3-6 WEEKS

This stage is often the least understood, yet the most critical. We work as as instigators, guides and craftsmen, structuring our conversation and collecting insights as they foment. We undergo a few weeks of research and interviews, digging up references, market trends and case studies. We'll capture the best and brightest gems and find the patterns amongst them. These constellations will form the structure of the schedule, mission brief, questions, spatial layout and guest curation.

02

Immersion

02

Immersion

3-6 WEEKS

3-6 WEEKS

Instead of conjecture and speculation, Immersion puts creative teams directly into collaborative action. “Don’t talk, do.” Concepts are prototyped immediately as they are conceived, then tested with real users. 

Tight feedback loops accelerate evolution. We use tools and materials that “move at the speed of thought”, increasing fidelity as concepts are validated until they become a lovable prototype. We look for "magic moments". We breathe life into the concept by applying it in context and testing the integrity of the design. Once it passes the tests, we bring it to the finish line.

03

Refine & Package

03

Refine & Package

1 WEEK

1 WEEK

We refine our deliverables until they truly shine. First we gather the assets, insights and stories, then  we synthesize them into a living artifact (typically a film and/or microsite) that you can evangelize with your broader team, or the world at large.

Space
informs
being.

Space
informs
being.

Space
informs
being.

The scent, light, sound, texture and visual design of a space influences the way we perceive and think, and therefore create.

We work and facilitate immersions in a myriad of cool spaces, covering the continuum of feminine-masculine, urban-rural, shared-private, small-medium-large and ancient-future.

Wabi Sabi Lookout

MILL VALLEY, CA / 2-4 PEOPLE

Our home studio in Mill Valley, CA.

#east-meets-west #modular #wabisabi #cozy

Wabi Sabi Lookout

MILL VALLEY, CA / 2-4 PEOPLE

Our home studio in Mill Valley, CA.

#east-meets-west #modular #wabisabi #cozy

Still House

OCCIDENTAL, CA / 4-6 PEOPLE

A lush, creative sanctuary in Occidental wine country perfectly suited for intimate team retreats, experiences, and creative deep dives.

#luxury #nature #intimate #sanctuary #deepdive

Factory

SAN FRANCISCO, CA / 12-30 PEOPLE

A surreal futuristic urban laboratory for the future of work in the heart of San Francisco. Completely retrofitted mansion containing a design dojo, maker lab, private hotel, dining room, lounges and meeting spaces.

#modular #immersive #futuristic #surreal #epic

Advance Camp

NOMADIC / 12-24 PEOPLE

For the adventurous types, this will push all the buttons. Fully deployed eco-luxury nomadic camps with prototyping and living spaces, fully kitted with our complete line of nomadic creative toolkits.

#nomadic #luxury #creativeexploration

RECENT PROJECTS

Let's get meta.

TALK

+1 (415) 843-1167

+1 (415) 843-1167

Metapattern is everywhere.

Metapattern is everywhere.

Metapattern is everywhere.